When Newspaper-addicts settle down to read the days paper, they invariably run through the headlines till they find the items they prefer. To some, it is international news, followed by national and regional. Some readers straightway go to the sports page. And, to those matter-of-fact people, it is over to the business page!. Advertisements remain undisturbed or at the most get a casual look.
But, gone are those days. Advertisements are not sidelined by the readers now-a-days. They occupy half the space even on front pages and capture your attention, not necessarily for the valuable items they want us to buy. Your eyes rest on those wonderful Photos or elegant paintings and the equally good captions or comments. Just have a look at these Ads; You will surely come out with a “Wowâ€. If we are in the midst of some festival seasons, you can have your fill!
Of course, you don’t skip the News items but you are tempted to take a short break, off and on to have a look at those pictures!
Of late, I’ve been skimming the papers, avoiding any reading, just leafing across those pages and settling on the images……. a lot of peace then……….
J.B.Priestly`s book DELITE comes to mind.It consists of
pleasant paras without headings.Pages and pages of it.