Marketing is an art. Irrespective of whether you are shopping in a supermarket or in a corner shop, what tempts you to busy something is the attitude of the owner or the sales persons. You might be in need of a popular item but, if it is not available in that shop, you are tempted to withdraw from that shop, if the answer is a blank “No”. Instead, the smart ones would pick up items under different brand names and say “These are equally good”.
If there is a heavy rush, one of the salesmen or the owner himself will attend to your requirements. At times, the value of the items required may be just 10 bucks but you may have a 500 rupee note. Again the smart ones would be ready to accept the bigger amount and return the balance without any murmur.
Such an attitude on the part of the business people would lift them up to higher position step by step.