Corporations, People

Customer Friendly

Marketing is an art. Irrespective of whether you are shopping in a supermarket or in a corner shop, what tempts you to busy something is the attitude of the owner or the sales persons. You might be in need of a popular item but, if it is not available in that shop, you are tempted to withdraw from that shop, if the answer is a blank “No”. Instead, the smart ones would pick up items under different brand names and say “These are equally good”.

If there is a heavy rush, one of the salesmen or the owner himself will attend to your requirements. At times, the value of the items required may be just 10 bucks but you may have a 500 rupee note. Again the smart ones would be ready to accept the bigger amount and return the balance without any murmur.

Such an attitude on the part of the business people would lift them up to higher position step by step.

Author: P U Krishnan

First things first. I am one of those retired chaps who are young at heart. I watch cricket matches and jump for joy when Tendulkar scores yet another century. I read newspapers and books too, though I am not crazy about them. I think I have a mind free from hatred and I owe it to the wonders of nature and music. I scribble something now and then and call myself a writer! Though I have settled in Ooty, a lovely hill station in Tamil Nadu—I must emphasize the fact that I was born and brought up in Tellicherry in North Kerala and studied in the good old Government Brennen College. Of and on, my mind goes back to my ancestral house at Tiruvangad in Tellicherry in front of an ancient Sri Ram temple. I am indebted to this wonderful place which inculcated in me a love for cricket and literature. But all said and done, I am an Indian first.

Leave a Reply

Your email address will not be published. Required fields are marked *