From footwear to dresses and hair style, or vehicels like cars and bikes, man’s craze for fashion and manufacturer’s willingness to live upto the taste of the buyers continue to dominate the business world! Of course the habit of introducing new fashions often laid the manufacturers and the fashion concious buyers in a dilemma… “to be or not to be” is the question or, “is it nobler in the mind to suffer the slings and arrows” of fashion or to “take arms against ultramodern fashion”?
I still remember some interesting incidents connected with latest hair styles and fast changing fashionable dresses. One guy who was working as a cleaner in a workshop and eager to buy a couple of modern dresses for his own marriage, managed to buy two fashionable shirts and pants and expressed his happiness to the ire of some of his coworkers. But to his dismay, a couple of months before his marriage a new fashion in hairstyle and shirts began to spread thick and fast!. Another occassion was the return of an old fashion of a particular type of shirt and pants. The winner was an elderly person who could locate some long discarded shirts in his suitcase. The model of the shirt was in tune with the latest fashion!