Mega serials on TV in native languages have become very popular in India. If you go to any house between 6.00 PM and 10.00 PM you wonâ€™t get any attention. With an artificial smile someone will open the door and let you in and then rush to his or her chair. If at all you get any attention, it is between short commercial breaks.
Every mega serial runs into hundreds of episodes but the stories are, invariably, the same, the characters, the same though the actors may differ.
All are based on business rivalry and the business is construction of buildings for some IT companies. Of the rivals, one is too honest and principled and the other is dishonest to the core and brutal. He has his henchmen in every nook and corner and even in the police department. Of course, the good wins over the evil forces but has to wait till the final episode after undergoing a series of problems created by the villianous rival.
The small screen stars may not be as popular as the movie stars but are good looking and educated. Whether you like it or not the mega serials have created job opportunities to thousands of educated youngsters.